The war / peace dichotomy in the videos of the presidential reelection campaign of Juan Manuel Santos (Colombia). Analysis of legitimation strategies

The objective of this research was to analyze the videos of the presidential campaign of Juan Manuel Santos, president reelected in Colombia for the period 2014-2018, to determine and characterize the strategies of legitimation that allowed the adhesion of voters. The present research is mixed, as t...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awdur:	Mendoza-Escalante, Alfredo
Fformat:	Online
Iaith:	spa
Cyhoeddwyd:	Universidad Pedagógica y Tecnológica de Colombia 2017
Pynciau:	legitimation strategies rhetorical resources peace war polarization pronominal opposition estrategias de legitimación recursos retóricos paz guerra polarización oposición pronominal. stratégies de légitimation ressources rhétoriques paix guerre polarisation opposition pronominale estratégias de legitimação polarização oposição pronominal
Mynediad Ar-lein:	https://revistas.uptc.edu.co/index.php/linguistica_hispanica/article/view/5851

Rhyngrwyd

https://revistas.uptc.edu.co/index.php/linguistica_hispanica/article/view/5851