The war / peace dichotomy in the videos of the presidential reelection campaign of Juan Manuel Santos (Colombia). Analysis of legitimation strategies

The objective of this research was to analyze the videos of the presidential campaign of Juan Manuel Santos, president reelected in Colombia for the period 2014-2018, to determine and characterize the strategies of legitimation that allowed the adhesion of voters. The present research is mixed, as t...

Повний опис

Бібліографічні деталі
Автор: Mendoza-Escalante, Alfredo
Формат: Online
Мова:spa
Опубліковано: Universidad Pedagógica y Tecnológica de Colombia 2017
Предмети:
Онлайн доступ:https://revistas.uptc.edu.co/index.php/linguistica_hispanica/article/view/5851