The war / peace dichotomy in the videos of the presidential reelection campaign of Juan Manuel Santos (Colombia). Analysis of legitimation strategies
The objective of this research was to analyze the videos of the presidential campaign of Juan Manuel Santos, president reelected in Colombia for the period 2014-2018, to determine and characterize the strategies of legitimation that allowed the adhesion of voters. The present research is mixed, as t...
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| Materialtyp: | Online |
| Språk: | spa |
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Universidad Pedagógica y Tecnológica de Colombia
2017
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| Länkar: | https://revistas.uptc.edu.co/index.php/linguistica_hispanica/article/view/5851 |
