Corporate social responsibility and branding: a new view to the management strategies
Corporate Social Responsibility, CSR, has been studied mainly from a financial performance perspective; hence there is little development around the relationship between CSR and the process of brand building, called Branding. Branding is important as a strategy to generate positive effects in compan...
| Main Authors: | , , |
|---|---|
| 格式: | Online |
| 语言: | spa |
| 出版: |
Universidad Pedagógica y Tecnológica de Colombia
2017
|
| 主题: | |
| 在线阅读: | https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/7370 |
