Corporate social responsibility and branding: a new view to the management strategies

Corporate Social Responsibility, CSR, has been studied mainly from a financial performance perspective; hence there is little development around the relationship between CSR and the process of brand building, called Branding. Branding is important as a strategy to generate positive effects in compan...

Полное описание

Библиографические подробности

Главные авторы:	Del Río-Cortina, Jorge Luis, Cardona -Arbeláez, Diego, Guacarí-Villalba, Abel
Формат:	Online
Язык:	spa
Опубликовано:	Universidad Pedagógica y Tecnológica de Colombia 2017
Предметы:	corporate social responsibility brand branding management strategies. responsabilidad social empresarial marca construcción de la marca estrategias de gestión.
Online-ссылка:	https://revistas.uptc.edu.co/index.php/investigacion_duitama/article/view/7370