Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms

Critical media literacy is a competence that promotes the analysis of messages and strategies used by mass media through the enhancement and implementation of critical skills. This research report describes what a process of critical analysis of advertisements revealed about a group of twenty-one te...

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Bibliographic Details

Main Author:	Lara Páez, Mónica Yohanna
Format:	Online
Language:	eng
Published:	Universidad Pedagógica y Tecnológica de Colombia 2018
Subjects:	Advertising Critical Media Literacy Critical Thinking Identity Construction Literacidad crítica de medios habilidades críticas anuncios publicitarios construcción de identidad
Online Access:	https://revistas.uptc.edu.co/index.php/enletawa_journal/article/view/8668