Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms
Critical media literacy is a competence that promotes the analysis of messages and strategies used by mass media through the enhancement and implementation of critical skills. This research report describes what a process of critical analysis of advertisements revealed about a group of twenty-one te...
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| Format: | Online |
| Language: | eng |
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Universidad Pedagógica y Tecnológica de Colombia
2018
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| Online Access: | https://revistas.uptc.edu.co/index.php/enletawa_journal/article/view/8668 |
| _version_ | 1801706657086963712 |
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| author | Lara Páez, Mónica Yohanna |
| author_facet | Lara Páez, Mónica Yohanna |
| author_sort | Lara Páez, Mónica Yohanna |
| collection | OJS |
| description | Critical media literacy is a competence that promotes the analysis of messages and strategies used by mass media through the enhancement and implementation of critical skills. This research report describes what a process of critical analysis of advertisements revealed about a group of twenty-one tenth graders’ identity construction at a private institution in Duitama (Boyacá – Colombia). The implementation of eight task- based workshops led them to reflect about the role of advertising in their contexts and its relationship with their identity construction process. As a result, the tasks developed during the workshops guided students in understanding the role advertising plays in their daily life.
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| format | Online |
| id | oai:oai.revistas.uptc.edu.co:article-8668 |
| institution | Revista Enletawa Journal |
| language | eng |
| publishDate | 2018 |
| publisher | Universidad Pedagógica y Tecnológica de Colombia |
| record_format | ojs |
| spelling | oai:oai.revistas.uptc.edu.co:article-86682021-08-03T13:24:38Z Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms Análisis Crítico de la Publicidad: Fortaleciendo la Construcción de Identidad en Clases de Inglés como Lengua Extranjera Lara Páez, Mónica Yohanna Advertising Critical Media Literacy Critical Thinking Identity Construction Literacidad crítica de medios habilidades críticas anuncios publicitarios construcción de identidad Critical media literacy is a competence that promotes the analysis of messages and strategies used by mass media through the enhancement and implementation of critical skills. This research report describes what a process of critical analysis of advertisements revealed about a group of twenty-one tenth graders’ identity construction at a private institution in Duitama (Boyacá – Colombia). The implementation of eight task- based workshops led them to reflect about the role of advertising in their contexts and its relationship with their identity construction process. As a result, the tasks developed during the workshops guided students in understanding the role advertising plays in their daily life. La literacidad crítica de medios es una competencia que promueve el análisis de los mensajes y estrategias utilizados por los medios de comunicación a través de la mejora e implementación de habilidades críticas. De esta manera, este reporte de investigación describe lo que un proceso de análisis crítico de anuncios publicitarios reveló acerca del proceso de construcción de identidad de veintiún estudiantes de grado décimo, en una institución privada localizada en Duitama (Boyacá – Colombia). La implementación de ocho talleres basados en tareas guió a los estudiantes hacia la reflexión sobre el rol de la publicidad en su contexto y cómo esta se relaciona con su proceso de construcción de identidad. Como resultado, las actividades desarrolladas durante los talleres ayudaron a los estudiantes a comprender el rol de la publicidad en su vida diaria. Universidad Pedagógica y Tecnológica de Colombia 2018-11-19 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.uptc.edu.co/index.php/enletawa_journal/article/view/8668 10.19053/2011835X.8668 Enletawa Journal; Vol. 10 No. 1 (2017): January - June; 27-42 Enletawa Journal; Vol. 10 Núm. 1 (2017): January - June; 27-42 2463-1965 2011-835X eng https://revistas.uptc.edu.co/index.php/enletawa_journal/article/view/8668/7206 Copyright (c) 2018 ENLETAWA JOURNAL https://creativecommons.org/licenses/by-nc-nd/4.0/ |
| spellingShingle | Advertising Critical Media Literacy Critical Thinking Identity Construction Literacidad crítica de medios habilidades críticas anuncios publicitarios construcción de identidad Lara Páez, Mónica Yohanna Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms |
| title | Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms |
| title_alt | Análisis Crítico de la Publicidad: Fortaleciendo la Construcción de Identidad en Clases de Inglés como Lengua Extranjera |
| title_full | Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms |
| title_fullStr | Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms |
| title_full_unstemmed | Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms |
| title_short | Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms |
| title_sort | critical analysis of advertising enhancing identity construction in efl classrooms |
| topic | Advertising Critical Media Literacy Critical Thinking Identity Construction Literacidad crítica de medios habilidades críticas anuncios publicitarios construcción de identidad |
| topic_facet | Advertising Critical Media Literacy Critical Thinking Identity Construction Literacidad crítica de medios habilidades críticas anuncios publicitarios construcción de identidad |
| url | https://revistas.uptc.edu.co/index.php/enletawa_journal/article/view/8668 |
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