| Summary: | The population in Arequipa and the large cities eats mainly chicken, beef, pork, and sheep meat. The consumption of chicken in Peru in 2016 was 52 kg per inhabitant. The industrial production of chicken meat is fast because it takes advantage of the genetics that respond to the nutritional and non-nutritional additives that are incorporated to a balanced feed; however, there is a sector of consumers that prefer meat of natural breeding chicken, without the use of those additives. The aim of this work was to assess chicken breeding using natural foods considering the management and quality of the product. The method used was to evaluate the management, the level of preference of the product and assess the perspectives in the generation of employment and income. The results show consumers' preference for chicken meat obtained with natural foods, because it presents good appearance, color, texture and flavor with respect to the industrial chicken that is available in the markets and is consumed normally. If the extensive production of natural breeding chicken in peri-urban areas is achieved, and taking into account that this type of production arouses interest in consumers eager for natural and quality products, it would be possible to create sources of employment and income to small producing and trading units taking part in the breeding chain (raw materials producers, inputs and others), improving their quality of life.
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