Space of fresh organic products in supermarket chains: an exploratory analysis

Supermarket chains have been transformed to meet the demands of their customers, through the implementation of marketing strategies such as the organization of the space to reduce shopping times and the diversification of products, expanding the possibility of choice. It is then that the organizatio...

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Bibliographic Details

Main Authors:	López-Barraza, Lydia María, Olazabal-Lugo, Maricruz
Format:	Online
Language:	spa
Published:	Unidad Editorial UPTC 2020
Subjects:	merchandising layout consumer supermarket chains organic products comercialización acomodo consumidor tiendas de autoservicio productos orgánicos
Online Access:	https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9597