Space of fresh organic products in supermarket chains: an exploratory analysis
Supermarket chains have been transformed to meet the demands of their customers, through the implementation of marketing strategies such as the organization of the space to reduce shopping times and the diversification of products, expanding the possibility of choice. It is then that the organizatio...
Main Authors: | López-Barraza, Lydia María, Olazabal-Lugo, Maricruz |
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Format: | Online |
Language: | spa |
Published: |
Unidad Editorial UPTC
2020
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Subjects: | |
Online Access: | https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9597 |
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