Space of fresh organic products in supermarket chains: an exploratory analysis

Supermarket chains have been transformed to meet the demands of their customers, through the implementation of marketing strategies such as the organization of the space to reduce shopping times and the diversification of products, expanding the possibility of choice. It is then that the organizatio...

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Autors principals:	López-Barraza, Lydia María, Olazabal-Lugo, Maricruz
Format:	Online
Idioma:	spa
Publicat:	Unidad Editorial UPTC 2020
Matèries:	merchandising layout consumer supermarket chains organic products comercialización acomodo consumidor tiendas de autoservicio productos orgánicos
Accés en línia:	https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9597