Space of fresh organic products in supermarket chains: an exploratory analysis

Supermarket chains have been transformed to meet the demands of their customers, through the implementation of marketing strategies such as the organization of the space to reduce shopping times and the diversification of products, expanding the possibility of choice. It is then that the organizatio...

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Détails bibliographiques

Auteurs principaux:	López-Barraza, Lydia María, Olazabal-Lugo, Maricruz
Format:	Online
Langue:	spa
Publié:	Unidad Editorial UPTC 2020
Sujets:	merchandising layout consumer supermarket chains organic products comercialización acomodo consumidor tiendas de autoservicio productos orgánicos
Accès en ligne:	https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/9597