Alienated connections between economy, marketing and globalization

Alienated connections between economy, marketing and globalization

The orientation of enterprises towards the market or consumer (Garcés, 2010), as a work focus of a non-neoclassical/neoliberal marketing theory, and one that is not centered on operational activities that seek, on the short term, to maximize the sales and profits of individual producers, is a task t...

書誌詳細
第一著者:	Garcés Cano, Jorge Enrique
フォーマット:	Online
言語:	spa eng
出版事項:	Universidad Pedagógica y Tecnológica de Colombia 2015
主題:	dialectical economy globalization macromarketing neoclassical marketing historical materialism micromarketing.
オンライン･アクセス:	https://revistas.uptc.edu.co/index.php/cenes/article/view/3776

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