A bibliometric analysis of the product line design problem

In the product design problem, firms aim to find suitable configurations of product attributes with the objective of increasing their participation in the marketplace. This problem belongs to the field of quantitative marketing and is considered a NP-Hard problem, due to its wide search space for an...

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Dettagli Bibliografici
Autori principali: Romero-Serrano, Alma Montserrat, Ahumada-Valenzuela, Omar, Leyva-Lopez, Juan Carlos, Velazquez-Cazares, Marlenne Gisela
Natura: Online
Lingua:eng
Pubblicazione: Unidad Editorial UPTC 2021
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Accesso online:https://revistas.uptc.edu.co/index.php/inquietud_empresarial/article/view/11411